Jake Boly – The art of creating authoritative reviews on That Fit Friend

Episode #16 with Jake Boly, founder of That Fit Friend. Jake isn't your typical SEO expert building niche sites — he centres his work on comprehensive reviews based on hands-on testing and personal experience. James de Lacey talks with Jake about his review process, how he conducts tests and crafts in-depth reviews that convert, the order in which he creates content, his strategic use of quizzes, and the balance between informative content and affiliate marketing.

Hosted by James de Lacey