Service  /  Digital PR

Digital PR. Done right.

Run it once or monthly. This digital PR campaign builds a steady flow of inbound links.

  • Choose from data-driven digital or reactive PR.
  • Earn links from the world's most powerful and trusted publishers.
  • Build E-E-A-T for search and visibility in AI answer engines.
  • Hands off and done for you.
Process  /  How it works

You pick the angle. We earn the coverage.

We handle every stage, from the first idea through to placement, so a campaign runs without pulling on your team. You stay in control of the creative direction and keep full visibility as the story lands.

01
We handle the ideation

We come to you with a set of campaign ideas built around your brand and audience, and you choose the angle you want to run with.

02
We do the market research

Once the angle is set, we run the research behind it. That can mean sourcing and analysing data, running a survey, scraping, pulling from API integrations, or whatever the story needs to stand up.

03
We produce the piece

We turn the research into a finished piece of digital PR, packaged so journalists can cover it quickly and credibly.

04
We build the journalist list

We generate a targeted list of journalists and outlets that are relevant to the story and likely to run it.

05
We distribute and promote

We pitch and promote the piece to as many relevant mainstream media publications as possible, chasing the coverage and links that lift your rankings and AI visibility.

Forte Analytica is an experienced agency with an analytical approach to building links that look organic and pass value, which is important for results.
Paul Madden
Paul Madden
Founder, Opphive. Speaker at Pubcon & BrightonSEO
Why it works  /  The benefits
Power from authorities

Get links from highly authoritative publications. They build the expertise, authority and trust signals that lift rankings and get you cited by AI answer engines.

Sleep at night

Links are editorially earned, so they hold up over time against Google's link spam algorithms.

Brand mentions

Boost social proof and give AI answer engines the brand signals they weigh when deciding who to mention and cite.

Moat building

Make your website more defensible with links from domains your competitors will struggle to replicate.

Time saver

Hand the hard work to a team who have placed links for 20+ years, and get your time back.

Designed for all

Suitable for SMBs through to in-house consultants and agencies, at a scale that fits your goals.

FAQ  /  Common questions

Answers before you ask.

What service is better for guaranteed numbers?
If you want to know how many links you will get, expert quote links are the better option, though they are much slower. Digital PR trades a fixed number for bigger, higher-authority coverage.
What publications have you earned links from?
We have secured links from publications such as Forbes, Fortune, Readers' Digest, Daily Mail, Insider, Realtor, Homes & Garden, Parade, CMS Wire, and many more.
How is digital PR different from traditional PR?
Digital PR builds SEO and AI visibility into the campaign. It secures backlinks and citations that lift search rankings and organic traffic, where traditional PR focuses on media coverage and brand awareness without the direct link benefit.
Is digital PR the same as newsjacking?
No. Newsjacking is a specific tactic where a brand reacts to breaking news in real time to win coverage. It is one thing digital PR can do, not the whole discipline.
How does digital PR benefit E-E-A-T?
It shows experience through thought leadership, demonstrates expertise with in-depth content, establishes authority through coverage in respected publications, and builds trust through transparent, ethical practice.
Where do most links point to?
Journalists typically link to the homepage using branded anchor text when they cite a source.
Is there any control over anchor text?
No. Journalists usually use a company or personal name as the anchor text.
Are there any industries you do not work with?
We do not work with clients in adult, casino, CBD, gambling, or pharmaceutical industries.

Ready to make digital pr your forte?