Case study / Digital PR · Comparison
Comparison website boosts visibility with digital PR
Weeks
to first tier-1 placements
The challenge
The client was grappling with an intensely competitive market. Many competitors were older and had already established strong portfolios of referring domains, citations and brand mentions, so efforts to rank for commercial queries weren't yielding results.
What we did
After conducting market research, Forte proposed several data-driven digital PR ideas. Within weeks of launch we secured placements in major publications such as The Sun, NY Post, Daily Mail, Express and LADbible, plus many unlinked media mentions that improved brand visibility and E-E-A-T.
Results / The outcome
- Tier-1 placements secured within weeks of launch
- More referring domains and improved rankings
- Less volatility through Google updates