Case study / Digital PR · Travel
Travel site grows organic visibility with sustained digital PR
Growth
in referring domains & rankings
The challenge
The travel brand needed to compete against older, more established sites with far larger backlink profiles. Without a steady flow of authoritative links, its content wasn't ranking for the commercial terms that mattered most.
What we did
Forte ran a sustained digital PR programme built on data-driven campaigns and reactive opportunities, earning editorial links and unlinked mentions from trusted travel and news publishers month after month.
Results / The outcome
- Consistent growth in referring domains
- Improved rankings for competitive commercial keywords
- Reduced volatility through Google updates