Case study / Reactive PR · Food publishing
Recovering a food publisher hammered by a Google broad core update
+900%
organic traffic from Google
The challenge
After taking a hit from a Google broad core update, the client's website was no longer ranking for its targeted keywords. The business relied largely on organic traffic for ad display revenue and affiliate programs, so it needed to build trust and authority rapidly to recover its rankings.
What we did
Forte Analytica built a link building strategy anchored by reactive PR. Over three months we secured more than 20 placements in major publications, including Insider, House & Garden, Parade, CBS News, Yahoo!, Huffington Post and Mashed. 95% of the reactive PR links pointed to the homepage, while link inserts powered up internal categories and articles.
Results / The outcome
- 20+ placements in major publications over three months
- 900% increase in organic traffic from Google
- Internal categories and articles powered up with targeted link inserts