Case study / Email marketing · Luxury retail
Luxury brand makes bank over BFCM with email marketing
+116%
surge in total revenue
The challenge
Like many brands in luxury goods, the client faced the hard task of standing out over BFCM after watching performance drop under their previous agency.
What we did
Forte implemented a suite of Klaviyo campaigns and flows, segmenting the customer base for targeted messaging, designing personalised content, and automating key communications for timely outreach.
Results / The outcome
- Total revenue: £1,953,116.74
- £607,276.58 attributed directly to email (31% of total)
- 116% surge in total revenue; 88% increase in attributed revenue