Case study / Backlinks · SaaS
A high-risk rebrand, migrated without losing rankings
~90%
non-branded traffic: people finding them by what they do, not just the brand name
The challenge
A large ERP business rebranded to a new name after acquiring a field-service SaaS company, then set out to migrate to a fresh domain. Site migrations are among the riskiest moves in SEO, and this one risked losing the rankings and authority built up over years, with no guarantee the new domain would compete for the commercial terms that drive the business.
What we did
Forte advised on the migration with technical audits across 20+ of their websites to protect existing equity, then built high-quality backlinks to establish authority for the new domain. The link building targeted the commercial SaaS terms that matter most, so the new brand could rank for queries it had never appeared for before.
Results / The outcome
- Reached page one within months of the migration
- Now ranks for high-value commercial SaaS keywords it was previously nowhere to be seen for
- ~90% non-branded traffic: people find them by what they do, not just the brand name
- 20+ sites audited to protect equity through the migration